Without question the use of Social Media is growing rapidly among companies across almost all industry sectors. The promise of stronger more focused customer engagement as provided by Social Media sites and tools like Facebook and Twitter is having a powerful pull on many functions within companies, especially sales, marketing and customer relationship management. However, a company's use of social media requires the same thoughtful execution as any other business initiative. Due to its special nature, risks related to use of Social Media can have a more significant impact on companies if they are not appropriately understood and controlled.
Join us on September 6, 2012 at 11:00 am EDT/16:00 BST as Sanjaya Krishna, Digital Risk Consulting Principal at KPMG, and John Hair, Social Media Governance Director at KPMG, discuss how you can effectively use social media within your company. Topics to be discussed are:
Sanjaya Krishna is a Principal at KPMG and currently serves as KPMG's Digital Risk Consulting leader where he focuses on a variety of topics related to company's use of digital technology. With respect to Social Media, Sanjaya helps companies assess and implement governance models to help mitigate risks related to the reality of social media in today's business world. Sanjaya has been a speaker as well as an author on the topic of social media risks and opportunities at and in a variety of events and publications including training sessions for the IIA's Westchester/Fairfield and North Jersey chapters, Women's Corporate Director's Forums of Los Angeles and Washington, DC, the Boardroom Summit in New York City, Directorship Magazine and Compliance Week.
John Hair possesses a 20+ year track record of development and operational management success, concentrating on new technology adoption. John now serves as KPMG LLP's lead for risk and compliance services in the area of social media. In this capacity, he has led formal reviews of digital media programs for key firm clients across numerous industrial silos. This work focuses on assessment of strategy, guidelines and monitoring programs designed to extend brand loyalty and drive deeper consumer interaction by capturing data about consumers and opportunity identification. These programs are evaluated to determine current and potential sources of organizational risk. Like Sanjaya Krishna, he is an industry speaker on the topic of social media risk and has published numerous thought-leadership pieces on the subject.